Building a Digital Brand for Women’s Fitness.
Women-Only Fitness · Brand Awareness · Social Media · Outdoor Branding · Digital Marketing
Body Wave is a women-only fitness centre focused on creating a dedicated fitness environment for women. ADDON built its initial brand presence through social media content, video production, trainer-led communication and promotional campaigns, supported by outdoor branding and hoarding. We also strengthened its local digital visibility through Google reviews and related initiatives, creating a more recognisable and consistent brand presence across both online and offline touchpoints.