Building a High-Intent Funnel for Global Certification
Professional Certification · Narrow-Audience Marketing · Lead Generation · Lead Nurturing · Admissions
CMA Australia operates within a highly specialised and focused audience, requiring a precise approach to reach the right prospective students. ADDON built and managed the digital foundation from page setup and lead generation to lead nurturing and event coordination. Through a focused strategy and audience-led approach, we built a structured admissions funnel designed to attract, nurture and convert relevant prospects into admissions.